» Tony Tran

Search engine marketing and optimization is not just for increasing search engine rankings. It is important to understand that once you believe in the power of SEO your mindset will begin to change and evolve into something much different. Eventually your thought process will move past just reaching search rankings and really building your business online. SEO is about building your brand and your business online. Here are some advanced topics to increase your online brand building efforts: Niche Industry Forums Forums where one of the oldest forms of internet communication and still hold a t...

When the subject is online search, you must talk about the importance of keywords in web copy. While traditional marketing uses written material for print, online marketing copy in a search marketing campaign uses web copy focused on a list of keywords searchers use to find what they are looking for online. Online search focuses on the use of keywords for search engine results. It is imperative online business owners understand how internet searchers find what they are looking for online. For any strategy it is hard to know the audience and the means of reaching them. Focusing on the kind of a...

There is no rule book on how a business should be writing blog posts on their website. Just getting a small business to write something in their blog is a great start. It has been proven that just writing blog posts delivers a significant amount of internet traffic to a website than a website without a blog. Blogs should have some sort of structure on what kind of topics you want to write about, but it is ok to stray depending on your business type. Here are some approaches you can take when first starting off with a company blog: 1. Industry: If you have a business that can benefit from a nat...

As a blogger or webmasters, search engine traffic is not the only traffic you will need to develop a successful website. Traffic from anywhere is great, as long as its targeted such as from your backlinks, banners, rss readers or subscribers. One of the fantastic things about publish a blog is the many ways you can promote your website. The more places you promote it the more traffic you will recieve and one of the most popular ways to get heaps of free traffic to your website is by using the rss feed of your blog. It is a simple way to have the content from your website, show up on 1000 of ot...

As you know, first think you should be care when you want to begin a blog or website, that’s domain name. It is also your brand for company or just a group. So, this is very important step. But there are no short, nice and hot domain available anymore. Most of them was purchased by another people from long time ago. What’s effective of good domain name ? I don’t mention about domain name with the brand on it, because it just help you advertising and promote for your brand. And of course, it will help you improve seo score for your brand on search engine. Now we mention about ...

Viral marketing is a very effective way to drive traffic to your website and gain exposure for your brand. What exactly is viral marketing ? When one of your promotional pieces gets linked to, passed around, and spreads with a life of its own, it has gone viral. In order for something to do this, it has to be of interest to a lot of people. It can offer great value, be shocking, funny or controversial. The idea is to grab the interest of a few people who will want to share your material with a few more and so on. Here are some viral marketing examples to better help explain. 1) Funny videos ar...

Many webmasters, business owners and marketing folks are sometimes more concerned about saving money than making it. Ever heard the expression, Penny wise, pound foolish? Save a buck today, lose two or three tomorrow. That is what happens when you try to optimize your own website and do not know what you are doing. You are likely going to fail or you will not be patient long enough to wait for the results you hope to get. Often many times I have seen people that dont take the time to truly understand how search engine optimization works, try to rush it or have unrealistic expectations and then...

Too many businesses large and small look at search engine optimization as a nuisance and an expense, since when is promoting your business online a nuisance and expense? Search engine optimization and marketing should be viewed as an investment. When you approach you are online marketing from just a rankings stand point it can be quite difficult to see the value in search engine marketing. SEO is not just a technical approach to get you on the first page of Google for a certain keyword phrase. If your business approaches it from that angle you might never see the importance of search engine op...

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SEO is not about rankings. It is about traffic. We often forget that simple truth in our pursuit of top Google placement. When our site finally hits the front-page for our target keyword we tend to switch over to the next search term on the list. Each time we do it we actually leave a lot of traffic on the table. Instead we should try to increase our organic Click-Through-Rate (CTR) by optimizing the way our site’s listing appears in search results. Whether you rank first, in top 3 or top 10 you can always get more search traffic without actually increasing your ranking. If you ta...