» 13th

1) You need to be number 1 – Leave your ego at the login, you do not have to rank number 1 for the pay per click campaign to work or to get volume. Concentrate and optimise on conversion and ROI 2) You will pay 1p a click if there are no other advertisers – Minimum bids & actual CPC are quality based & some engines have set minimum CPCs. 3) The content network is all bad – Actually no. There are a lot of scare stories out there but in fact the content network can perform very well in some markets and for certain businesses. Set up the content network seperate to sear...