» Bid

Ive been meaning to discuss bid management solutions for a while and there has been some interesting developments in this field over the past couple of weeks. Firstly Google snapped up DoubleClick, adding DART search to their inventory and now it seems Microsoft have acquired ad firm aQuantive, owner of Atlas. Moving back to my original intention of discussing bid management tools, I wanted to look at there value today in an ever increasing opaque bid landscape. While bid management systems offer a single source for PPC multi channel control and management, there has been a fair amount of gru...