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Online business owners know what links are and how important they are. A link is a portal to your site that may come from your own site or an outside source. Links help visitors find their way to your site and navigate through your pages. You can almost think of your links as your websites roads. When one of those links is dead or broken, traffic cannot get through. The road is closed. If youve ever driven on a road for a long time, and right before you get to your destination, you realize the road is closed, you know how frustrating it can be. Your website visitors experience the same frustra...

A dead link, also known as a dangling link and a broken link, is defined as a link which leads to an error page or a web page or server which is unavailable. While the occasional dead link may not seem like too much of a big deal all it takes is a single dead link to lose a customer. A website visitors attention span is typically limited to about twenty seconds. If you cant capture their attention in those first twenty seconds click, theyre gone. Theyre onto the next website or gasp your competition. Now imagine youve done your job as a webmaster and captured the attention of a visitor. They...