» Google Analytics

It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Googles search query report can be useful but for high-traffic phrase or broad match keywords being told that 8 of your clicks arrived on 85 unique queries doesnt really give you the complete picture! Since the introduction of expanded broad match Google can (and does) match your broad match keywords to just about anything vaguely relevant; knowing these queries is important, either to negative match them or to reduce CPCs by u...

My post about Google Analytics filters went down pretty well so I thought Id keep the analytics bandwagon rolling and talk about how to use the new Advanced Segmentation feature to get useful data for setting advanced ad scheduling options. For those of you who dont know, AdWords has a feature where bids can be increased or decreased by a set multiplier based on the time and day of the week. This is really useful since for most accounts traffic at certain times and on certain days is more likely to convert so it is more valuable. Google Analytics can tell you how conversion rates vary b...