» Google Confirm New Yellow

So in yesterdays post, I noticed Google were testing the yellow background and search product features more widespread. TheInside Adwords blog has now confirmed two changes to how the top paid adverts are displayed. First of all, the yellow background is here to stay. Adverts in the central top positions will no longer have a blue background,instead the pale yellow. Why? Not just for a new look as the Inside Adwords blog suggests. The tests must have revealed a certain amount of banner blindness from the older norm blue background. The yellow background will place greater emphasis on the top ...