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I have been using Google AdSense to monetize my blogs and websites for as long as I remember. In fact it was the first method I ever tried (I made a whooping $15 on my first month back in 2005). Over the years I migrated to other methods (e.g., direct sponsors and affiliate marketing), which made AdSense become merely an inventory filler. I was still making around $1,000 monthly from it, but whenever I could I would use other methods over it. Then some months ago I started noticing an upward trend on the CPC of my sites, and I figured that I should give AdSense another try. I started applying...

According to data from Compete, Facebook has surpassed Google as the top source of traffic for major portals like Yahoo, MSN, and AOL. In December, 15% of traffic to these sites came from Facebook and MySpace, 13% from just Facebook. They say it is among the top traffic drivers for other types of sites as well. By Facebook’s most recent stat counts, the site has over 400 million active users. Half of them log on each day. Over 35 million upate their status each day, with over 60 million status updates posted each day. Over 5 billion pieces of content (web links, news stories, bl...

Is offering pure SEO doing clients a disservice in todays searchscape? Should SEOs expand their skill sets or band together with other specialists to provide the combination of skills and requirements needed for a truly visible site? Once upon a time, when Google wore diapers and SERPs looked very different from the ones you see today, SEO was pretty simple. Drop some links, and the more links you got, the higher your site would go. Today, however, things just arent that easy. Links still play a very important role, but they are only one piece of the puzzle. Users are demanding more...

Click fraud has become a menace in the Internet Marketing Industry. Click fraud is such a simple process that made many ways to mess up the pay-per-click system. The simplest way to do this is your competitor’s will have someone to click on your ads so many times. As a result, you will pay bill to search engines or ad agencies as per number of clicks besides your campaign scope reduced. How to Protect Your Google Adsense Account From Invalid Click In a step to counter click fraud, Business.com, Google, Yahoo and Microsoft are approved by IAB in search audits for the first time. It is a s...

Keywords, Scraping, Paid Links, and Duplicate Content ? There has been quite a bit of useful information coming out of Google lately. Not all of it is news, but it is all stuff that webmasters should know about if they are concerned about their rankings in the search engine. 1. The “Keywords” meta tag Savvy SEOs know that the “keywords” meta tag is not something that Google looks at when it comes to ranking websites. However, there are still many people concerned about this, and the tag is recognized by some search engines. Google’s Matt Cutts set the record strai...

Tips for Getting Found in Real-Time Searches You’ve Got to Stay in the Now Real-time search is still an emerging concept. At this point, using a real-time search engine will bring you results by time/date. This doesn’t always cater to relevancy, which is why there is still a lot of work to be done in this field. So, if real-time results are based upon time/date, and the user’s query, it stands to reason that time and those queries are the most important components in getting your content found in these types of searches. 1. Use Keywords This seems obvious, but use keywords in...

There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace. These new methods of network marketing provide us with everything from enhanced lead generation, to high level CRM (Customer Relationship Management). Knowing that many industries are slow to move in the technological arena, I am confident that this “Snapshot” will be eye-opening to many of you! Our Top 5 Sites for Social Networking and Micro-Blogging These are not just communication devices to chat from, they generate l...

Why is Local Search Important for your Business As the web gets bigger and bigger it is becoming more of a battle to ensure your website gets listed higher up in the search engines. Local businesses can sometimes get lost or struggle to get listed at all for relevant keywords or phrases. As you will already know it is important for your website to appear as high up in the search engine results as possible. This is a technique known as Search Engine Optimisation or SEO for short and this process can take anything from a few months or even longer depending on the competitiveness of the keyword o...

Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you increase the size of your email list and help you grow your business. The key to success with this strategy is making sure that members of your target market are in your network. Facebook is very strict and very particular about how its participants contact each other. Facebook limits the number of new invitations that can be sent in a given day or week. The exact number is a Facebo...

SEO Guide in June 2009 – ON Page & OFF Page – Success Plan This guide is not only an overview, it is very specific, filled with tips and personal experience. This will make a lot of sense to you and give you a better understanding of SEO and/or revitalize your efforts. You can succeed! I posted this elsewhere on the net weeks ago, but feel it’s a solid writeup and would help the community here at digitalpoint. This is my writeup, and if not acceptable to repost please delete, thank you ON Page SEO: You first must get your ON Page SEO setup with unique Meta data: Titles/De...