Optimizing for top Google rankings includes a number of factors. In SEO on Page we discussed on site optimization. In this we will touch on incoming links as well as using Google Webmaster Tools.
LINKS
Links are very important in todays Google rankings, but just how many links you need will depend on both the competitiveness of your target phrases, and the quality of the incoming links themselves.
Essentially the number one rule of links is to keep it relevant! Topical relevance is very important in order for inbound links to give your site the most value. If the page that links to you is rel...