» Queries Triggered

It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Googles search query report can be useful but for high-traffic phrase or broad match keywords being told that 8 of your clicks arrived on 85 unique queries doesnt really give you the complete picture! Since the introduction of expanded broad match Google can (and does) match your broad match keywords to just about anything vaguely relevant; knowing these queries is important, either to negative match them or to reduce CPCs by u...