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Last year, Google’s Matt Cutts dropped the bomb (to put it in the exaggerated tone that many took the news in), that Google was considering taking site speed into consideration as one of many potential ranking factors for search results. This of course freaked a lot of people out, but as Matt and Google as a whole has maintained, this would not trump relevance. It would be taken more into consideration when there are two sites of relatively equal relevance, but one site loads faster and delivers a better user experience. Matt reiterated this point in an interview we did with him...

SEO- First Steps For a New Site So you’ve got a brand new site, and its time to start building traffic. You have 2 options: the do it yourself approach or you can hire a good SEO company. For those of you who don’t have the budget to hire the pro’s, here are some tips to get you started: Keyword Research If you want to get search traffic, it helps to know what people are looking for related to your vertical. There are plenty of keyword research tools on the market; however I’ve always just used the free tools provided by Google to do my research. The adwords keyword to...

No Site Search? You May Be Missing Out on Sales If you are selling any number of goods online, you really need to have a search function on your site. If the user cannot easily find what they are looking for, without spending too much time on it, that is not a positive user experience. What’s stopping you from including a search function on your site? Discuss here . Small businesses are already at a disadvantage to larger, more established brands for the simple fact that they still have to prove themselves to customers. I don’t think you will find too many big-name online shops tha...

What is Pligg ? Pligg is an Open Source Web 2.0 CMS. Pligg combines bookmarking, social networking, and blogging. With Pligg the visitors are creator, consumer and judge of the content. Each submitted news item has a vote button, URL and a short description. Visitors may vote and comment on every item. At the end of the day, depending on the vote count, items are automatically promoted to the home page, held in the queue, or permanently removed from site. Basically Pligg sites are like Digg. You can use Pligg sites to submit your sites, blog posts, articles, content and more. Submitting your ...

From month to month I have the opportunity to present 4 different webinars on different topics related to Internet marketing to brand new online business owners. The reason I bring this up is because no matter what the topic I am presenting on, I usually get asked the same question by completely different random people. They are all wanting me to “look at their site” and give them a “quick, what do you think?”. These people are wanting to know if their site is ready to “go live” (although I never really understand why people ask that question) but fo...

Despite our best-laid plans, some of the web’s most prized technology can be a major stumbling block for a search engine spider. In a quick fashion, we’ll take a look at these spider stumbling blocks, and lay out some quick optimization solutions you can implement to overcome them. 1. Frames Despite the unique design capabilities they present, can be a major problem for search engine spiders. Many spiders cannot read them. The quick solution is to utilize your No Frames content to optimize your page. 2. Password Protected Pages These pages you probably don’t want indexed anyw...

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force. If you are a non-techie like me, you may not have heard of what a “sticky” Web site is (it is the stuff that lures visitors back again and again). But we do know we want that! Forget getting to the top of the search engines. Let your Webmaster do that. Instead, try out some of these low- maintenance ways to bring ‘em back to your Web site for more. 1. Upload ...