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Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you increase the size of your email list and help you grow your business. The key to success with this strategy is making sure that members of your target market are in your network. Facebook is very strict and very particular about how its participants contact each other. Facebook limits the number of new invitations that can be sent in a given day or week. The exact number is a Facebo...

Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran. More and more news agencies are using Twitter to keep their audience up-to-date, and local businesses are also jumping on the Twitter bandwagon as an immediate way to connect with their customers, as well. How can you make the best use of Twitter in y...

How to Target Your Perfect Customer The most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer. In the last few weeks, Ive been critiquing some pretty good copy. Very well-written and compelling. But if the conversion rate is low (hence, the reason why I was hired to conduct a critique consultation), its because these salesletters do not target the right audience for the offer, or the author and the copy fail to connect with their readers. Researching your customer in depth is vital to the success of your ...