» The Competition

Some interesting talk today of ways of using paid search to play with your competitors. I am sure many advertisers have noticed incorrect prices, promotions, erroring destination urls or just plain poor adverts for their own campaigns – whether it be down to an in-house team, their agency or affiliates. It can be a very frustrating process tracking down who is running the offending advert and getting it amended to display accurate information. The reason is anyone can run any advert as anyone else. I can run an advert with the display url set as any company in the world. So can anyone el...