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Using a arbitrary ficticious example of an informational site about real estate law. **I do not currently work with any sites of this type. In this example, we have two specific themes to dive deeper into that are relevant to our search – real estate and law. Starting at this level gives us hundreds of thousands, if not millions of sites to start to filter from (not to mention the backlinks of THOSE sites), and sites that share similar themes. 1. Authority links How to obtain them: Start with your related category in the Google Directory What to look for: -Top rankings for big terms ...