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Interesting article over at Conversation Marketing about bidding on your own brand name. The post throws up some good arguments, but like all things in life one rule simple does not fit all. Aswell as reasons to bid on your own brand there are equally very good arguments against bidding on brand and it really depends on the business circumstances as to whether it makes sense for you. When bidding on brand one thing you should always do is track brand performance separately from your non brand campaigns. There are some agencies who will encourage you to bid against your brand and then proc...